The Dynamics of TVH Projects and housing.com Partnership
TVH (or Tata Value Homes-as the company is better known) is a hundred percent subsidiary of Tata Housing Company. It has been created to provision budget homes for the realty markets of India. Even before the slowdown of the property markets of India a few years back, the Tata Housing company realized the need to create good quality homes within the reach of the masses. As a result, Tata Value Homes was born and this subsidiary group is now ready to sell properties in four of its prominent projects in Chennai, Pune and Bangalore.
Recently, TVH has gotten into a partnership with housing.com to offer some exclusive housing deals for a limited period of time. The housing company has collaborated with the housing portal so that both can leverage themselves by supporting the other.
What Makes Housing.com an ideal partner?
Housing.com is a property portal that has come to forefront because of its use of data analytics and innovative approach towards property search on the web. The portal has adopted a logical approach towards searching properties by creating structures which help in dealing with the basic verification concerns related to house listing on the portal. The portal then goes a step ahead and analyzes the data over the web to assess what the consumers need.
The data analytics team of housing.com comprises of the best scientists, engineers and programmers in the country. This team works on solving problems of end users and provide solutions which are easy to understand. The revolutionary map based property search result is the evidence to this customer centric approach.
The portal has subsequently come up with other new and useful features which have made end users become more aware of the property sector and find information on the portal as being reliable enough to consider property purchase online.
The Dynamics of Collaboration
It is the reliability of housing.com that Tata Value Homes relies on. The Tata housing projects have been listed in the “New Projects” section of housing.com. Additionally, the portal has created a new tool to allow users to assess and evaluate apartments in apartment high-rises. This tool is called “Slice View” and it works in a manner similar to what its name suggests. “Slice View” allow buyers to slice through the floors of a virtual model and know more about the specifications of an apartment. If convinced with the details, there is also an inbuilt provision here to book the property at a meagre cost of Rs. 30000!
Two things go in the favour of both the companies in these transactions. Firstly, consumers’ bank on the Tata brand and their dependability is justified by the Tata Company. Tata homes focus on quality of life and construction; which is seen in both construction design and lifestyle offered. Housing.com on the other hand has emerged as one of the most promising technology start-ups of this decade. After Japan’s Softbank acquired 30% stake in the company recently, it has been valued at Rs. 1500 crores. This cements the credibility of the property portal which would in turn allows boosting of sales of the Tata Group. Housing.com also has chosen this opportunity to flaunt “Slice View”!
The collaboration between Tata Homes and housing.com is symbiotic to quite an extent. The credibility of the portal supports the sales of Tata homes and the brand value of Tata Housing allows housing.com to unveil its new tool to consumers who would be future customers of the portal.